CIRCULAR DESIGN
ACCESSIBILITY
SAFETY
COMMUNITY
CIRCULAR DESIGN
CIRCULAR DESIGN
Circular design governs all aspects of our business; from design to partnerships, logistics and end of life management. Our circular economy allows for high quality goods to be accessible to everyone, while reducing the environmental impact of textile waste.
ACCESSIBILITY
ACCESSIBILITY
We believe that materially safe, high quality clothing should be accessible to all parents.
SAFETY
SAFETY
Our children's skin is far more permeable than adult skin, which is why material safety is our highest priority. We ensure all the clothing we carry is non-hazardous, meeting the strictest standards for quality, safety and CPSC compliance. We launder with UVC light to kill bacteria and viruses and use only EWG, A rated detergents safe for infant skin.
COMMUNITY
COMMUNITY
Parenting is hard, we know. That's why we created a space to discuss our greatest concerns and share our biggest triumphs.
How We Clean
What Does Clean Really Mean Safety is at the core of our cleaning practices. It’s…
The Invisible Danger of Flame Retardants In Sleepwear
Learn why there are toxic chemicals in your children's sleepwear and how you can avoid them.
Organic Cotton - Does it Matter?
Learn about the differences between conventional and organic cotton and why it matters for young children's clothing.
