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CIRCULAR DESIGN

ACCESSIBILITY

SAFETY

COMMUNITY

CIRCULAR DESIGN

CIRCULAR DESIGN

Circular design governs all aspects of our business; from design to partnerships, logistics and end of life management. Our circular economy allows for high quality goods to be accessible to everyone, while reducing the environmental impact of textile waste.

ACCESSIBILITY

ACCESSIBILITY

We believe that materially safe, high quality clothing should be accessible to all parents.

SAFETY

SAFETY

Our children's skin is far more permeable than adult skin, which is why material safety is our highest priority. We ensure all the clothing we carry is non-hazardous, meeting the strictest standards for quality, safety and CPSC compliance. We launder with UVC light to kill bacteria and viruses and use only EWG, A rated detergents safe for infant skin.

COMMUNITY

COMMUNITY

Parenting is hard, we know. That's why we created a space to discuss our greatest concerns and share our biggest triumphs.