Borobabi is a Public Benefit Corporation. We’re making the transition from fast fashion to a circular fashion economy that is better for people and planet.
Each American throws out 81 lbs of clothing per year
This is not sustainable.
Circularity is the Solution.
A Circular business mimics nature’s true genius; a model that creates prosperity while maintaining the delicate balance between utilizing resources and regenerating them. The idea is a drastic shift from the “take-make-waste” linear manufacturing we all currently know. As we reach the limits of what our environment can handle, Borobabi is here to help make the shift to a more sustainable future.
There are 3 Pillars of a Circular Economy
Regenerating Natural Systems
Our ethical & sustainable partners respect the land by promoting organic agricultural practices, free from toxic pesticides. These seeds grow into soft, natural fibers that are not only safer for workers & the environment, but safer for young developing bodies. Our brands carry certifications like organic, GOTS and OEKO-Tex, which promise the use of non-hazardous chemicals during growing and processing.
Keeping Products in Use
We ensure our garments live their best and longest lives. We give families options – you can rent or buy our new or pre-loved clothing. We meet you on the path that works best for you. We extend the life of all our clothing though meticulous cleaning and repair. We provide you the solution to safely return what you no longer need. And Borobabi rewards our families to return every garment, whether through preferred rental pricing, or with a Lifetime Return credit worth 20% of your original purchase price.
Designing Out Waste
Our company designs “waste out” with our sourcing, collection & recycling strategy. We source natural mono-fibers because of their ability to be recycled + composted. We collect our garments through our rental and lifetime return policy, & we make ourselves responsible for recycling. We leverage our partnerships to recycle “best lived” garments back into fiber, or safely return it to nature by composting to keep all our products out of landfill.
Our Impact to Date
2 tons of CO2-E savings
Greenhouse gases are emitted during clothing manufacture and disposal. Borobabi reduces CO2 emissions by:
-Keeping material in use as long as possible, & reducing the need to grow materials or make new garments.
-Keeping our clothing out of landfills. Landfills are very harmful to the environment. Materials decomposing in landfills cause the release of methane – that’s 25X more powerful than basic CO2 emission.
1.4 million gallons of fresh water saved
Fresh water is the largest natural resource used in agriculture, clothing manufacture and clothing usage. Borobabi saves fresh water by:
-Sourcing fibers grown using organic agricultural practices. When we prohibit toxic pesticide use, we greatly reduce the fresh water required and create safer conditions for the workers, the environment, and ultimately a safer product for your growing child.
-Keeping our clothing in use as long as possible. Reuse reduces the fresh water needed to grow or manufacture new garments.
0.3 Tons of clothing diverted from landfill
The average American throws away 81 lbs of clothing per year. 85% of discarded clothes end up in landfill. Landfills contribute to global warming by anaerobic decomposition of materials that release methane. As landfill materials decompose, additional toxic chemical byproducts can run off, and contaminate local environments + the water supply. Borobabi avoids landfilling by:
-Partnering with companies that recycle mono-fibers back into useable fiber for new materials
-Partnering with local composters who safely return our end-of-life clothing back to nature, without jeopardizing soil health
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