our story

We are a team of mothers who want what’s best for our children and their future. We were overwhelmed with the piles of outgrown clothing and alarmed to learn that most clothing, even donated, ends up in landfills. We want the safest and softest clothing for your family, and we’re working hard to improve the quality and ethics of fast fashion.

We’ve created something new.

A circular model gives you access to the highest quality, organic brands while shifting the onus of outgrown clothing back to the company, where it belongs. We’re taking full responsibility for every product we put into the market. We upcycle, recycle and compost our products to ensure the health of our planet for years to come.

At Borobabi, we believe every family should have access to ethically & sustainably crafted clothing. Sustainability should not be a luxury. Our natural & organic clothing gets used to its fullest potential by our network of conscious families. We work hard to take responsibility for the entire lifecycle of our childrenswear.