America's first circular retailer™

We are parents doing our best for all children and the planet.

Borobabi is a Public Benefit Corporation.

our story

We are a team of mothers who want what’s best for our children and their futures. We were overwhelmed with the piles of outgrown clothing and alarmed to learn that most clothing, even donations, ends up in landfills. We wanted the safest and softest clothing for our family and were disappointed with the quality and ethics of fast fashion.  

So, we created something new.

A circular model that gives you access to the highest quality, organic brands while shifting the onus of outgrown clothing back to the company, where it belongs. By taking full responsibility for every product we put into the market, we are able to upcycle, recycle and compost our products to ensure the health of our planet for years to come.

At Borobabi, we believe every family should have access to ethically & sustainably crafted clothing. Sustainability should not be a luxury. Our natural & organic clothing gets used to its fullest potential by our network of families, and we work hard to take responsibility for the full lifecycle of our childrenswear. 

We recycle and compost to avoid the harms of landfilling, because it’s our mission to help ensure the health of our planet for generations to come. 

our team

Rich Amsinger

Head of Brand

Carolyn Butler

CEO

Meris Butler

Creative Director

Erica Ryger

Head of Communications

Kate Lumpkin

Head of Community

Vince Ovlia

Head of Data & Systems

Our Advisory Board

Steven Temares

Former CEO of Bed Bath & Beyond

Annie Longsworth

Former CEO of Saatchi & Saatchi S
Impact Dir., FR Binder
Founder, The Siren Agency

David Olk

Founder, ShopKeep
(acquired by Lightspeed 2020)
Founder, Voray

Eugene Castagna

Former CFO of Bed Bath & Beyond President of Buy Buy Baby

Liz Leahy

Founder, Purple Sage Ventures

Kinshuk Jerath

Professor of Marketing, Columbia Business School

Jack Kaplan

Founder, Datamark Technologies
Professor of Entrepreneurship, Columbia Business School

Arthur Parry

Founder, Fundatio Consulting
Former Global Innovation Leader, Proctor & Gambie

Urooj Khan

Professor of Accounting, University of Texas Austin – Red McCombs School of Business