our story

We are a team of mothers who want what’s best for our children and their futures. We were overwhelmed with the piles of outgrown clothing and alarmed to learn that most clothing, even donations, ends up in landfills. We wanted the safest and softest clothing for our family and were disappointed with the quality and ethics of fast fashion.  

So, we created something new.

A circular model that gives you access to the highest quality, organic brands while shifting the onus of outgrown clothing back to the company, where it belongs. By taking full responsibility for every product we put into the market, we are able to upcycle, recycle and compost our products to ensure the health of our planet for years to come.

At Borobabi, we believe every family should have access to ethically & sustainably crafted clothing. Sustainability should not be a luxury. Our natural & organic clothing gets used to its fullest potential by our network of families, and we work hard to take responsibility for the full lifecycle of our childrenswear. 

We recycle and compost to avoid the harms of landfilling, because it’s our mission to help ensure the health of our planet for generations to come.