We decided it was time to evolve.

As mothers, we saw the piles of clothing accumulating in our homes. We struggled with finding maternity clothing that didn’t cost a fortune but meshed with our individual styles. We began to question everything about the lifecycle of these garments and evaluate the status quo. Most clothing, even donated, ends up in landfills. We didn’t want to continue to fuel the current wheel of use and waste, but rather develop our own.

After researching, we realized the true solution was a circular economy supporting organic and sustainable materials and manufacturing. For the health of our children, their safety, to protect their future planet, and to create a responsible fashion brand that supports women and families during their most transitional times. 

Our combined experience in chemical engineering and in the fashion industry has equipped us with the knowledge and passion to bring you clothing you can feel great about. Know we are working hard to bring you safe, healthy, responsible clothing in styles we love at realistic price points. 

We hope to make Borobabi your favorite and most trusted destination for baby and mama clothes.

The Team




Creative Director


Chief Brand Officer